A positive response for Casa Iuorio at TuttoFood Milano 2023, one of the most prestigious fairs of the Italian agri-food sector, held from May 8th to May 11th.

Buyers and visitors noted Casa Iuorio’s proposals, appreciating the charm of an artisan reality of South Italy.

More and more people love the values of sustainability and authenticity of our company and appreciate the innovation and the market demands.

“Among the products that received the most positive comments are the vegan mayonnaises of the ORTOMAYO® line, 100% vegetable, prepared with only four ingredients and with seasonal raw materials; broccolo spiert (wild turnip), a local ecotype of turnip broccoli under the brand DE.C.O.” – comment Claudio and Mirella Iuorio and Anna Prizio, representatives of the Casa Iuorio farm.

At TuttoFood Milano 2023 we anticipated the new traceability service of the artisan supply chain via blockchain

There couldn’t have been a better scenario than TuttoFood for the preview launch of a new service. This is the tracking of the artisan supply chain via blockchain, implemented with the “TrackIT blockchain” project of the ICE Agency.

Thanks to the selection within the “TrackIT blockchain” project of the ICE Agency – the Government Agency for the promotion abroad and the internationalization of Italian companies, Casa Iuorio is able to carry out the tracking of the production chain with blockchain technology.

What does it mean for the consumer and for the company?

“For us at Casa Iuorio this is a very significant milestone – say the owners of the company in Palomonte, in the province of Salerno. Thanks to this service, we will be able to guarantee greater transparency on the artisanal production processes, on the raw materials and on the processes, thus contributing to generating greater trust on the part of the final consumer and a better positioning on a market that is increasingly demanding in terms of certifications and recognition of Made in Italy“.

The service has a very simple interface: it looks like a QR code affixed to the jar label. A mobile phone is enough to access in real time to a large amount of information on the product purchased and, on the company, creating a direct communication channel towards the market to show one’s added value and increase trust in the company.

The Service Provider is Foodchain S.p.A., specialized in the provision of services based on Blockchain and Internet of Things technologies.